Importance of Schema and Microformat by Ketan Raval

Hello all, Hope you are doing well....

This time I am bring a presentation on the "Why Schema and Microformats are important for website SEO".

Have a Look...!!!

Importance of Schema & Microdata for SEO from Ketan Raval

About the Author: -

Ketan Raval is the nurturer of the LetsNurture web Solutions Ahmedabad. Running an IT business since 2009, providing services of web, mobile and digital marketing.

How to Add Contact Details in Contact Us Page Using Microformats.

Hello friends, Hope you are doing fine and enjoy you life. In the last post we have discussed about the basics of Microformats. What it is, why it is and where to apply???

Now It's time to come up with the types of microformats and how to use them in your website:-

For contact details: -

<div itemscope="" itemtype="http://schema.org/LocalBusiness">

<div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">

<span itemprop="streetAddress"> Enter first Line of Address</span>

<span itemprop="addressLocality">Enter Street, area etc </span>

<span itemprop="addressRegion">  region name </span>

<span itemprop="postalCode">Pincode<br></span>

<span itemprop="addressCountry">Country name</span>

</div>

<span itemprop="telephone"> your Telephone no</span>

</div>

This above code will help search engine to identify the content what you have written in your website page.

For any SEO services you can clickhere.

Starting with schema.org and Microformats

Sorry friends, I am late this time due to some other activities. But don't worry from onwards we will go together. As I promised last time, today we are going to learn about the schemas and microformats.

The first question arise in your mind that what is Microformats and why it is helpful a website to get ranking higher???

 What is Schema?

In simple words, it is a type of microdata that makes your website content search engine readable and understandable. It means that search engine can easily interpret & parse information of your webpages. There is the centralized home on web for each & every schema for each and every search engine to standardize the structure. We call it a schema.org.

Where to apply Schema???

There is a simple statement “schema is applied where html is exceed.” Hope you will understand & now your idea will be more clear.

Why it is important for my website?

Lets learn this with a simple example. Almost all the website list their address details on the Contact us page or else page with paragraph or break html tag. Do you think that Google consider it as address?? No, Search engines don't. So now what to do? There is only one solution for it and it is Microformats.

And that things we will discuss in next post..!! Keep Enjoying. Be happy every time even in office.

Local SEO: Importance of Meta Title, Description and Tags

Hello friends; Hope you are doing well and you had enjoyed holiday too. I also enjoyed. In the last post we have seen the scenario and basics of the local SEO like what local Search Engine Optimization is and why it is needed today?

So, now we will start the discussion on the “on page changes” first, then we will move towards the OFF page and SMO. I think one question will be arising in your mind that “what is On Page Optimization”??? It is one of the most important factors of SEO or we can say right hand on it. In the on page optimization, changes will be done resides on the website, not on any other source.

Importance of On Page Optimization in Local SEO:

It is too hard to get your website in the high ranking globally but locally it is too easy to get but for that one can have some easy but curious steps. Here we have described curious steps to follow if you really want to target locally.

Title Optimization:

The title is the most important part of the Website; it defines what your business is and what the purpose of your business is. For the local SEO, must add a city or region name in your title because whenever anyone search on Google title is displayed in the browser and if anyone wants to search locally then the city name must be written by the user. What you have to add in your title: Name/Site Name/business name, Targeted Keyword, services you are providing. It shouldn’t be more than 70 to 80 characters.

Meta Tag and Description Optimization:

Meta is the short form of metadata; it means data about data. It describes more your business to users as well as Search Engine. Each page should have Meta Desc and tags. Do not forget to add in each page. It must. The length of Meta Desc should not be more than 140 to 160 characters and Meta tag character length should not more than 1000 characters.

In the next post we will see what is schema.org? How it is important for the local SEO. Stay tuned with me @jayeshseo on Twitter and ParmarJayesh on pinterest…!!! Enjoy every moment of your life, even in office…!!!