Google Taught Rap Genius Practically

25 Dec 2013, Rap Genius is hit hard by the Google because of dubious Tricks of SEO, we can say black hat SEO. Google caught Rap Genius as a maker of spam links and banned. Rap genius has played with Google and going down. It has paid more prices for the same.

About the Rap Genius:

It is founded in 2009 by Ilan Zechory and works as a guide for rap and soul lyrics meaning. It is one of the best text annotation and lyrics site before Google hit. It provides their own religious texts, legal documents to the user. On the website, anyone can register and give his/her annotations.

In short of time the owners of the rap genius have ridden more and his website climbed to eminent and get high position in Google search results. It used Justin Bieber lyrics to get better results in rankings. Before some days, Bloggers are invited by the Rap genius to fall in its “Rap Genius Blog Affiliate” Program. This was the biggest mistake of them and got falling down. After that they got behind in search engine each and every. As per Sam Biddle’s statistical data, the traffic of Rap Genius has decreased 42% which is a higher rate for any website and not good for anyone.

Rap Genius’s Apologize:

After Google’s punishment, Rap Genius realizes that what they have done is strictly prohibited by the Google. So, to stay in Google’s search engine, they have launched a strong and desired link removal campaign. It is really surprising that the campaign got 178000 pages that link to the website. A “scraper” is used to download every page and also determine that is it spammy link or not. They have contacted with their webmasters and requested to remove that links. This campaign removed hundred of links within a short time. Do you know what is “Scrapper”?; It is nothing but the code written by a rap genius coder.

Now you think that is Google satisfied with this campaign? Yes Google satisfied and after that Ilan Zechory the founder of Rap Genius stated that “It just takes some days for Search Engines to index everything again.”

Google’s Red Eye:

This is the red eye not only to the rap genius but also for all the websites who use affiliate program in negative ways and also for spammy link makers. So always believe in White Hat SEO Services and do not take any short cut to get higher in ranking. A White hat SEO can do this then why go wrong???.

Magento SEO Mistakes: Do you do that???

Hello all, I am back with something new for you especially for the Magento SEO people. Have you ever dealt with the Magento Store’s SEO? If yes then hope that you have noticed these below common things.

Hope that the below information will be useful for you and anyone who launching a new Magento store or checking their website.

Some Common SEO mistakes in Magento Store

Home page title name “Home”

As an SEO Executive when I see the homepage title “Home”, I feel irritation. How people could such kind of common mistakes? If you are dealing with the Magento store then go to the CMS page and change the title of the page.

Red Signal “Default Description”

Check your Store’s description field, is it default? Then it would be a red signal for you. Go to System -> Configuration -> General -> Design -> HTML Head -> Default description and change the description as per your store. See the below image...!!!

Meta rel=canonical is not turning on:

Want to save your website from the duplicate content issues. Always turn on rel=canonical for all products as well as category.

<link rel="canonical" href="http://www.example.com/product-name/" />

Title and Logo name “Magento Commerce”

The logo is very much important for any website and it is in the top left side of the website. The name of the logo should be the name of the website and what I can see that most of site’s logo name “Magento Commerce”. That’s not fair for the Magento Store owners.

Sample products and categories in sitemap.

I have seen lots of Magento stores sitemap with the sample product and categories. Please remove sample products and categories from sitemap before submitting it on Google.

The above mistakes you have ever seen in the stores. Do not underestimate these above small things and these things can affect the whole sites. Stay with me at jayeshseo.

5 Tasks That You Will Learn in the PPC Internship Ahmedabad

Do you want to make your career in PPC Marketing? If not then still read you will attract with the PPC. It is one of the finest IT marketing fields. People would not like to make their future in PPC (Pay per Click).

Definition of Pay Per Click (PPC):

PPC is nothing but one kind of internet advertising field to get direct traffic to sites and it costs per click that clicked by visitor. The cost is based on keyword, competition and more important position in the web browser. This makes you feel interesting and you are willing to read more….

So, here I am described tasks that you will learn in internship session.

Keyword Research

Keyword is the heart of the PPC and keyword skill is a crucial skill for a manager of PPC. It may take lots of your time to complete it properly.  An intern can suggest a large list for the keyword suggestion that can save time of the PPC manager. For this you just have a basic knowledge of the Google keyword planner tool.

Search Query Report: -

The whole search query reports go hand in hand with keywords that you have researched.  This is the best task for PPC because it shows the positive and negative keywords.

Research your competitor’s PPC profile: -

If you want to stay top of the PPC you need to work on your competitor. Tools can help but report is necessary to review and actual SERP results need to be checked. Not only report help you but also a graph that shows changes in perfect time duration.

Test Your Ads monthly: -

In that you need to run your account for a while to update your ad and tests on each month. Even a fresh faced can help you with new test ideas for an ad copy.

Reporting: -

Reporting is the last task for the internship in PPC. It will take time for the PPC manger even with automation tools in just few first days. It is good for you because all interns have been using excel, Word & power point so it is easy to make it in a professional one.

The above 5 tasks are the key phases of the Pay Per Click. If you will get mastering in it then no one can touch you in this field. It is not so simple; it takes time to become expert in it. There is a proverb that “all things are done, you just need to start”.

In Ahmedabad now the PPC has been getting popularity for recent years. Fresher in Ahmedabad believes in marketing and make their future in PPC field and many companies in Ahmedabad have started their campaign in this marketing field. Lets nurture Ahmedabad is one of the finest IT company that will start the new campaign of PPC in Ahmedabad. Keep touch with me jayeshseo.

In the next post we will see how to make PPC ads and how to improve keyword researching skill.

Want to convert your Visitors to Customers? Use Conversation Rate Optimization

Do you want to convert your visitors into customers? You said why are you joking? Each and every online businessmen wish to increase their visitors and then convert some amount of them into customers. Now in online shopping trend, shop owners sell much more online rather than physical stores. So, it is necessary to convert your users into buyers.
 

The Conversion Rate Optimization came in picture to solve above problem. It is a process of optimising your landing pages, sponsored ads and also website design to increase higher no of visitors to your site. Not only SEO can be beneficial to increase customers, it just increases reputation and backlinks of your site.

We know that CRO is useful to improve business but how? Here are some tips for that:

Write attractively and clickable PPC ads:

Mostly relevant to keyword as well as search query and direct to targeted visitors.

Maintain relevancy:

Maintain relevance between landing page and ads on it. The Landing page assures you a guarantee to make your ad easy for searchers.

You can more understand the advantages of CRO from below image.

The above both are good for CRO but one tool is established that contain both above features and no need to hire SEO experts or a PPC consultant to increase Conversation Rate Optimization. The tool is called as a WordStream for PPC that works to raise the relevance of your text ads and ad groups as well as it brings you higher conversation rates at low costs. The WordStream tool can increase your traffic same like below image.

 

Be connected with me (Jayesh SEO) to get more on Wordstream tool and new trends of SEO and Internet Marketing.